3D Animation
— Off-White
3D advertising animation for Off-White, designed to reflect the brand's distinctive style.
The animation begins with the Off-White name in the center of the scene, set against a round-shaped artificial grass lawn.
As the animation progresses, different Off-White signature elements begin to appear from below. Among these props are iconic objects such as zip tie tags, the logo and labels. These elements begin to float upwards continuously.
The tools used for the animation were Adobe Illustrator, Adobe photoshop, Adobe premiere pro, and 3ds Max. The floating objects not only float upward, but also interact with the Off-White name, gently bumping into it.
Every detail of the animation has been carefully designed to ensure that the elements reflect Off-White's identity. Textures, colors and movements have been selected to maintain consistency with the brand's aesthetic.
